Privacy Policy - PriceZag

Learn how PriceZag collects, uses, stores and protects information when you visit our website or use our price monitoring and repricing services.

Last updated: October 14, 2026.

PriceZag ("PriceZag", "we", "us" or "our") respects the privacy of the people and businesses using our services. This Privacy Policy describes how we handle information in connection with the PriceZag website, customer accounts and related services (together, the "Services").

PriceZag is based in Santa Monica, California, United States. If you have questions about this policy or how your information is handled, you can email us through our contact page.

1. Information we collect

The information we collect depends on how you interact with the Services. It may include:

  • Account information: Your email address, login credentials, account preferences and any optional profile details you provide, such as your name, business details, time zone or additional notification addresses.
  • Billing information: Information used to manage subscriptions, payments and invoices, such as billing names and addresses, payment status, transaction history and limited payment-card details made available by our payment processor. We do not receive or store full payment-card numbers or card security codes.
  • Service information: Product and catalog information, website addresses, competitor URLs, pricing rules, imported files, collected price and stock history, screenshots, reports and other information supplied or generated through your use of the Services.
  • Connected store information: Product and catalog information, together with the credentials or access tokens needed to maintain an authorized connection. Our store integrations are designed to work with product information and pricing, not your store's customer lists, customer orders or buyers' personal details.
  • Communications: Information contained in support tickets, emails, feedback, optional surveys and attachments you send us.
  • Technical and usage information: Internet Protocol (IP) addresses, approximate location, browser and device information, referring pages, requested URLs, visits, account activity, logins, settings changes, API activity, timestamps, cookies and other technical records associated with using the Services.

You can visit many public pages without registering an account. To use account-based features, you must provide the information required for registration and the functions you choose to use. Other information is optional.

2. How we use information

We use information to operate and improve PriceZag, including to create and maintain accounts, provide price monitoring and reports, perform authorized store integrations, deliver alerts, process subscriptions, respond to support requests and communicate important service information.

We also use information to remember preferences, understand how the website and Services are used, improve reliability and functionality, maintain records, prevent misuse, protect the security of our systems and comply with applicable legal obligations.

Where applicable law requires a legal basis for processing personal information, our activities may rely on providing the services you request, compliance with legal obligations, our legitimate interests in operating and protecting the Services, or consent where appropriate.

3. Cookies and similar technologies

PriceZag uses cookies and related technologies on its website and within customer accounts. These help us maintain sessions, recognize returning browsers, remember preferences, secure accounts, measure website traffic and understand how visitors interact with the Services.

Some cookies are necessary for functions such as signing in and maintaining an account session. Others support our internal analytics and the development and improvement of the website. Cookies may be session-based or remain on your device for longer periods, depending on their purpose and your browser settings.

Most browsers allow you to review, restrict or delete cookies through their settings. If you disable cookies, certain features, including account access, may not function correctly. Our use of cookies and similar technologies is subject to applicable law.

4. When information is disclosed

We do not sell customer personal information or customer account data. We do not disclose customer product or competitor lists to outside parties for their advertising or marketing purposes.

Limited information may be processed or disclosed when necessary for the Services you use, including in the following circumstances:

  • Payments: Payment information is handled by Stripe, our payment processor. We receive the billing and transaction details needed to administer subscriptions and maintain payment records.
  • Communications: Messages and attachments you ask us to send, such as price alerts or scheduled reports, are delivered to the addresses or destinations you specify. Email providers and optional message-delivery services may process the information necessary to deliver them.
  • Integrations: When you connect an online store or configure an external destination, the information necessary to carry out your instructions is exchanged with that service. Information you choose to submit through features involving external processing services may also be processed by the relevant provider to deliver those features.
  • Infrastructure: Hosting, storage and other technical service providers may process or hold limited information as needed to support our operations, under appropriate security arrangements.
  • Legal requirements: We may disclose information where compelled to do so by applicable law or valid legal process.

We may also prepare or publish aggregated statistical information that does not identify individual customers or their accounts.

5. Storage and international processing

Our principal service systems are located in the United States. Information may also be stored or processed in other countries where we or service providers operate, including for secure backup and recovery purposes. Privacy and data-protection rules may differ between jurisdictions.

We use safeguards intended to protect information in storage and during transmission, including where it is stored or processed internationally.

6. Retention, cancellation and deletion

We retain information for periods determined by the nature of the records and the needs of operating the Services, including service continuity, security, recordkeeping, support, accounting and applicable legal obligations. Different categories of information may be retained for different periods.

Canceling a subscription does not automatically delete your PriceZag account. Account information and historical records may remain available so that you can return to the Services, although some records may be removed over time for operational reasons.

If you wish to request deletion of your account, you can submit a support ticket from your account or email us through our contact page. We review and process requests in accordance with applicable law. Certain records, including financial, security and administrative records, may be retained where there is a legitimate or legal reason to do so. Protected historical backup copies may also remain after information is removed from active systems, and may not follow a fixed deletion schedule.

7. Your choices and privacy rights

You can review and update much of your account information and export certain data through the features available in your account. You can also manage notification settings and the email addresses or other destinations you authorize for reports and alerts.

Depending on where you live and the laws that apply, you may have additional rights to request access to, correction of, or deletion of personal information, as well as to object to or restrict certain processing or request a copy of your data. You may also have the right to lodge a complaint with a relevant privacy authority.

To exercise applicable rights or ask a privacy-related question, please email us through our contact page. We may request reasonable information to verify your identity and protect the security of your account before fulfilling a request.

8. Security

We maintain technical and organizational safeguards intended to protect information against unauthorized access, disclosure, alteration and loss. These include measures addressing communications, access to systems, monitoring and data recovery. No online service or method of storage can be guaranteed to be completely secure.

Customers are responsible for safeguarding their account credentials and managing access granted to other users of their accounts.

9. Children

The Services are intended for adults and are not directed to anyone under 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please email us through our contact page.

10. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our Services, practices or legal requirements. The current version will be published on this page with its updated date. Additional notice will be provided where required by applicable law.

11. Contact

For questions about this Privacy Policy or requests concerning personal information, please email PriceZag through our contact page.

PriceZag
3110 Main St, Bldg C
Santa Monica, California 90405
United States